Industreal...

The images below were taken from two Industreal magazines. At the beginning of the 'Model Ideas' (2005) it explains that

"Last year in the spring of 2004, ONEOFF produced their first exhibition under the title 'In Dust We Trust'. It was an exhibition which demonstrated how prototyping techniques have developed a quality so close to manufactured objects that the prototype itself has come very close to being a product in its own right.

This spring 2005, ONEOFF produced their second exhibition under the title 'Model Ideas'. Once again using prototyping techniques, the 40 young designers taking part show how models can be used at the beginning of the design process to represent their first thoughts and from which they start the shaping of new products." (Industreal 2005)

This edition was particulary interesting as on each double page spread it showed a design drawing or initial doodle and then the rapid prototyped object.

The edition 'Dream' (2006) (shown first on the post below) is introduced with

"the exhibition Dream, proposes an idea of creativity, or even poetic assumption, which declares: all things before coming everyday objects, live in a dream called the project." (Industreal 2006)

The objects in this edition were also all rapid protoyped. Reading these magazines has made me re-consider the value of rapid protoyping. I had been using it mainly as a way to make moulds for ceramics, but clearly it can be used to quickly and effectively convey ideas in its own right. For the exhibition in January I think I will show my ideas as rapid prototyped objects. This will give me more time to develop the forms I want and freedom to produce any shape without worrying about constraints of mould making.

The magazine explains that

"Industreal is the result of combined energy from a large group of young Designers, Oneoff and SowdenDesign.

The strength of Industreal is research, the sharing of a project with young designers...the conviction that creativity must be before all else a quest, free from industrial and manufacturing conformity.

With this in mind...we have brought to life The First Industreal Product Collection. This collection interprets, with objects, the material qualities of ceramic, wood, glass and metal.

...Free from the stereotype of mass production the object goes back to having a personal relationship not only with the author but also those who want the pleasure of grace and a share in a real project that carries along with it ideas and values." (Industreal 2006)

The Industreal website shows the development of some of some of the ideas in these two magazines as well as more recent work.

'Model Ideas'
Industreal
2005

'Dream'
Industreal
2006